London Brick

Manufactured by Forterra, the original London Brick was due to celebrate 140 years since it was first produced. This iconic brick was used to build around a quarter of England’s houses as well as many landmark buildings.

Today, London Brick is mainly used for renovation, extensions and home-improvement.We were tasked with developing a compelling campaign to mark London Brick’s 140th anniversary to be rolled out across builders’ merchants.

Builders who bought London Brick were encouraged to enter a prize draw to win a £5k holiday plus hundreds of other prizes. They were also invited to become London Brick brand ambassadors by uploading photos of their building projects online which enabled useful data to be collected.

The central concept focused on the brick’s unique indentation, known as the ‘frog’, bringing to life the line: ‘If you can’t see our name, it’s not the same’. This concept was adapted to create inventive point of sale materials, a range of branded merchandise, and a high-profile advertising campaign that aired on radio and featured in social media.

The impact of the campaign was to create increased brand awareness and boost positive perceptions for the London Brick brand. From the design of the original concept, to the production and delivery of campaign materials and merchandise, agencypds was able to oversee the campaign throughout its entire journey.

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If you are thinking about starting a new project we have created a few simple items that might help you. Our creative’s guide to getting the best out of your agency is full of helpful advice and our top tips to writing a creative brief is a perfect prompt when completing one of our project briefing sheets. All three are available to download below.