Manufactured by Forterra, the original London Brick was due to celebrate 140 years since it was first produced. This iconic brick was used to build around a quarter of England’s houses as well as many landmark buildings.
Today, London Brick is mainly used for renovation, extensions and home-improvement.We were tasked with developing a compelling campaign to mark London Brick’s 140th anniversary to be rolled out across builders’ merchants.
Builders who bought London Brick were encouraged to enter a prize draw to win a £5k holiday plus hundreds of other prizes. They were also invited to become London Brick brand ambassadors by uploading photos of their building projects online which enabled useful data to be collected.
The central concept focused on the brick’s unique indentation, known as the ‘frog’, bringing to life the line: ‘If you can’t see our name, it’s not the same’. This concept was adapted to create inventive point of sale materials, a range of branded merchandise, and a high-profile advertising campaign that aired on radio and featured in social media.
The impact of the campaign was to create increased brand awareness and boost positive perceptions for the London Brick brand. From the design of the original concept, to the production and delivery of campaign materials and merchandise, agencypds was able to oversee the campaign throughout its entire journey.
“Our key objective was to create a stand-out campaign to celebrate an important anniversary for our London Brick brand. Agencypds was able to deliver a choice of excellent creative concepts and delivered the project effectively from start to finish. We continue to receive positive feedback on the campaign from within our networks and very much enjoyed working with the team.”
Marketing and Communications Manager, Forterra
the project team
Shaun Drage (Senior Designer), David Nelson (Lead Creative), Emily Syson (Designer), Rob Digby (Artworker), Ian Knighton (Studio Manager), Olivia Ray (Client Services Director) and Sam Sturman (Account Executive).