IRS

Insurance brokers IRS specialise in insolvency risk which they deliver alongside a range of services with an HQ in Nottingham and several office bases around the UK. The company was lacking a strong presence online and was looking for a mobile-responsive website with a content management system (CMS) to enable team members to update it easily.

The task was to create a clean website that was made easy to navigate using stylised photography representing the different types of risk in an imaginative visual way. A number of items were chosen to represent the core values that underpinned the brand, such as a padlock for security, a tailor’s dummy for bespoke solutions, and a magnifying glass for attention to detail.

The design made use of the IRS brand colours of blue and green with plenty of white space to enable the layout to breathe. A suite of new fonts was introduced to make sign-posting fresh and easy to follow. The site was built using WordPress which, with a little training, became intuitive for the team to use via their own log-in passwords.

our creative toolkit

If you are thinking about starting a new project we have created a few simple items that might help you. Our creative’s guide to getting the best out of your agency is full of helpful advice and our top tips to writing a creative brief is a perfect prompt when completing one of our project briefing sheets. All three are available to download below.