IRS

Insurance brokers IRS specialise in insolvency risk which they deliver alongside a range of services with an HQ in Nottingham and several office bases around the UK. The company was lacking a strong presence online and was looking for a mobile-responsive website with a content management system (CMS) to enable team members to update it easily.

The task was to create a clean website that was made easy to navigate using stylised photography representing the different types of risk in an imaginative visual way. A number of items were chosen to represent the core values that underpinned the brand, such as a padlock for security, a tailor’s dummy for bespoke solutions, and a magnifying glass for attention to detail.

The design made use of the IRS brand colours of blue and green with plenty of white space to enable the layout to breathe. A suite of new fonts was introduced to make sign-posting fresh and easy to follow. The site was built using WordPress which, with a little training, became intuitive for the team to use via their own log-in passwords.

the results

“We were delighted with the new website that agencypds created for us. It helped us to organise our products and services in a way that was easy for customers to navigate. The images that were chosen to represent our values brought some interest to a subject which we thought might be difficult to visualise. The design team did a great job in bringing our brand to life online, and it is now really easy for everyone to update the areas of the site that they are responsible for.”

Director, IRS

the project team

Shaun Drage (Senior Designer), David Nelson (Lead Creative), Ian Knighton (Studio Manager), Kris Batley (Client Services) and Sarah Parker (Account Executive).

our creative toolkit

If you are thinking about starting a new project we have created a few simple items that might help you. Our creative’s guide to getting the best out of your agency is full of helpful advice and our top tips to writing a creative brief is a perfect prompt when completing one of our project briefing sheets. All three are available to download below.

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