First Point

Choosing First Point for insurance has always been a uniquely personal experience for owners of high-value possessions such as property and luxury cars. As the brand grew, First Point talked to us about designing its first ever corporate brochure.

This premium brand prides itself on delivering a first-class service, and it was clear from the start that only top-quality production values would meet the brief for an impressive item that the team could send out to prospective customers or take along to events.

The task was to bring to life in print the high-quality service that First Point offers without a wholesale re-brand. The challenge we faced was how to adapt the existing brand style without compromising its core values.

 

By reversing the emphasis of the Masterbrand colours, more weight was placed on the rubine red in the First Point logo, reducing the dominance of black. With its heavy pink tint, this became the hero, making a strong impact as a solid block of colour.

 Luxury lifestyle photography was selected that would chime with the brand’s aspirational qualities. This was complemented by an illustration of ruby-coloured diamonds, creating a flexible device for use both in print and online.

 A more contemporary style was developed by adding a serif typeface. Headings were highlighted in gold foil blocking on the front cover and throughout. Using gold helped to emphasise the quality inherent within the First Point service.

 By changing perspective, we were able to re-fresh and regenerate the First Point brand and add value to the way it is represented in print, considering all the elements of design from colour to finishing, and from photography to stock.

Paying attention to the physical elements of the brochure, we recommended using a heavy pure white uncoated stock from Munken Lynx. Ink loves this paper, so images and copy were rendered with pin-sharp clarity. The same stock was later used across the full range of First Point print including stationery, bringing a reassuring consistency, and touch of luxury, to all its materials.

the results

“The team at agencyPDS were really able to deliver a fresh perspective to our brand without compromising what we had achieved previously. We had been keen to maintain our existing identity, but the design team convinced us to push the boundaries and we were really happy with the result. AgencyPDS demonstrated that they understood the importance of quality to our brand and certainly delivered against the brief.”

Director, First Point

the project team

David Nelson (Lead Creative), Shaun Drage (Senior Designer), Lynda Doggett (Studio Administrator), Olivia Ray (Client Services Director) and Scott Bailey (Account Executive).

our creative toolkit

If you are thinking about starting a new project we have created a few simple items that might help you. Our creative’s guide to getting the best out of your agency is full of helpful advice and our top tips to writing a creative brief is a perfect prompt when completing one of our project briefing sheets. All three are available to download below.

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