Each month we take a closer look at a different member of agencypds, to give you an insight into some of the skillsets, experiences and insight that they bring to us as a collective. This month we talk to Emily…
2. What is your position at agencypds?
3. What does your role involve?
There are lots of different aspects, from conceptual work and digital design through to storyboarding and creating motion graphics & animations.
Mexico 1968 Olympic Branding
4. How long have you worked in the design sector and when did you join agencypds?
I joined AgencyPDS 5 years ago after completing my degree.
5. What aspect of your job do you like the most?
Definitely the variety of work that we do here! (I know everyone will say that!)
6. What would you say is your greatest strength within your role at agencypds?
I would say my strength is that I’ve got quite a broad skill set, covering lots of different areas – from print to motion graphics.
7. Who or what has been a big influence on you throughout your career in design?
I’m still quite early on in my career journey and I find that I am influenced by lots of designers and different pieces of work and I try to listen and learn from the people around me to further my skills.
8. Where do you look to gain experience and inspiration?
I’m forever noticing things every day that I’ll take inspiration from and I tend to look through pinterest and Instagram for quick design inspiration, I also love to read the articles from ‘ItsNiceThat’
I think that the work of Saul Bass is fantastic and timeless, he has such a unique and recognisable style – making use of minimal colours, negative space and asymmetrical layout. You can see his influence in many different places today.
Chip Kidd’s book sleeve designs, particularly his design for Jurassic Park sleeve, a simple silhouette that evolved into a universally recognised logo that is now synonymous of the films. I think that the IKEA campaigns are fab, I particularly like their assembly service billboards – really clever!
Chip Kidd Sleeve designs
IKEA Assembly service campaign
Saul Bass Posters
The Mexico 1968 Olympic logo and identity by Lance Whyman, it led the way in wayfinding design and broke the mold of how to use the olympic logos. Even though it was design over 50 years ago it still feels incredibly relevant and modern.
11. Tell us three interesting facts about agencypds?
1. We once managed to eat £24 worth of biscuits in 2 weeks…oops
2. Anna and I both went to the same University
3. Simon Shenton has yet to convert anyone else to become a vegan!
12. What has been your greatest highlight at agencypds?
There are lots of moments that have been pretty great but I think that first time you see your work out in public – it’s always pretty cool to say; ‘I designed that!’
13. Use no more than five words to describe the team you work with?
A crazy and creative bunch!
14. If you could pass on one piece of valuable advice to your clients what would it be?
There’s no such thing as too much information – the more information you can give us the better!
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We share insights into some of our projects and we also set various studio challenges to sharpen our design instincts and keep our skills in peak condition throughout the year. You can view a selection of these on our Instagram page @agency_pds
At AgencyPDS we are enthusiastic and passionate about our clients and our projects. Our creative commentaries are a series of short videos in which different members of the team talk about recent projects and their individual approaches to various briefs.